Classical writing tools | Glyphs | Illustrator | Photoshop | Cinema 4D | Redshift Render Engine
My whisky
For my thesis I combined my love for whisky and lettering in a branding project. I developed a simple concept for a distillery and more elaborate stories for the three whiskys it produces. I expanded those quite narrative stories into „brandsheets“, which specify what kind of emotion or characteristics should be incorporated in the different elements of the design. Those were used to create the names, letterings, colours, eventually the whole packaging and branding. This ensures that one can make confident decisions without having to come up with random, unusable solutions. The result was modern packaging for a conservative product without losing the strong message it conveys for the passionate whisky-drinker.